B2C SaaS launch checklist for founders who want first sales
Use this as the pre-launch pass before sharing your product: prove the payment path, make search engines understand the site, and track which channels bring qualified clicks.
Do not launch blind. Add Vercel Web Analytics, track CTA clicks, and keep a weekly scorecard for visitors, referrers, demo clicks, checkout clicks, and purchases.
Enable Vercel Web Analytics on the production project
Use UTM links for every post, comment, and community launch
Review the top pages and referrers once per week
Search
Search Console and sitemap
Set the Google verification token, deploy with your production `VITE_SITE_URL`, then submit `/sitemap.xml` in Google Search Console.
Add `VITE_GOOGLE_SITE_VERIFICATION` from Search Console
Confirm `/robots.txt` advertises the sitemap
Submit `https://yourdomain.com/sitemap.xml` after deploy
Sell
Trust and risk reduction
Technical buyers need proof they can get the repo, understand the stack, and recover if it is not a fit.
Show the demo app and buyer quickstart before checkout
State the refund review window near pricing
Explain GitHub source access and update delivery
Launch-day checklist
Production domain points to the landing app
Vercel Analytics shows page views in production
Hero, demo, pricing, docs, and checkout clicks are tracked
Google Search Console property is verified
The production sitemap is submitted
Demo app, docs, changelog, privacy, and terms links work
One Stripe checkout has been tested end to end
Product Hunt, Indie Hackers, Reddit, X, and LinkedIn posts use UTM links